Entertaining is one of the most important tools for business. Whatever career path you have chosen, building and maintaining relationships are paramount to your professional growth and success.
Entertaining does not have to be an overwhelming task. It can be as simple as meeting a small group of ladies or men for coffee two or three times a week.
One of my favorite simple entertaining activities is calling a friend for lunch and asking that she bring a new friend to join us. I do the same. This creates networking opportunity for all of us and increases the intelligence of the conversation.
Charity events provide opportunity to entertain while helping a good cause. Entertaining a group of friends and clients not only gives everyone a chance to get to know each other; it also creates the networking potential with hundreds in the room and creates an opportunity to help the charity share its mission with more generous people who want to help.
A thoughtful form of networking is remembering another person’s milestone celebration. Sending birthday cards or putting together a fun group of friends for a birthday celebration, hosting a baby shower or acknowledging a special anniversary creates memories for those special clients and/or friends.
On a grander scale, a well-planned dinner party at a restaurant or in your home is a key entertaining tool. I feel it is most effective to limit dinner parties to not more than eight couples. To invite more dilutes your ability to give each guest your undivided attention. As the hostess, you must move around and enjoy the opportunity to catch-up with and get to know each of your guests.
By entertaining, you may just land your next big business deal or create your next BFF.